Client: Narada Espaço de Bem-Estar
Services:
Design and development of logo and website
The Solution :
1. Logo
Starting from this study and concept, the logo was created with smooth traces and harmonic images. The blue color, which transmits a calm sensation and equilibrium, has these features reinforced by the curved line. This can also represent the human body laying down or resting. It can also be interpreted as a mountain saw from a distant place.
The orange circle represents vital energy. The circle is a shape that represents completeness and equilibrium and the orange color transmits strength, energy and solar light. The yellow center reinforces these features. The circle with spirals that is around the center was inspired in a mosaic that has an image of Apollo, the Sun God, with a crown that involves him bringing light. This image reminds us the sun image itself. The spiral has in its structure the divine proportion, used to bring harmony, equilibrium and beauty since the beginning of humanity on Art, Architecture and Science. Its shape is present in the whole universe, since the human fetus until the distant galaxies.
Finally, the whole circle represent the sun rising behind the mountains or the head of the human being. On the other hand, we can see three circles in this image, which represent the three worlds visited by Narada Muni and also the three circles of the record label logo. If we unite these two images, we have an equilibrated human being, with light and beauty, who integrates energy, illumination and nature in its being.
The fonts used were chosen by their legibility and mystical aesthetic and, at the same time, for the equilibrium and confidence sensation that they transmit. 2. Website
The Narada website illustrates the company's concept.
It was created aiming an online experience that is similar to the one the clients have in the physical space, calm and relaxing.
The animation, sound and navigation rhythm create a harmony that puts the online space close to the peace the physical space creates for its clients.
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